Last week I wrote about the awkwardness of using social media, and I thought the comfort level had something to do with the amount of information people share on social media outlets. So I threw in a couple of polls at the end asking these questions:
On a scale of 1 to 4, with 4 being the highest, how much information do you share on LinkedIn?
On a scale of 1 to 4, with 4 being the highest, how much information do you share on Facebook?
Between 30 and 40 people responded to each question, which isn’t a huge pool, but big enough to give some indication of reality (feel free to go to the article to cast your vote – it’s still open).
OK, I was in for a few surprises.
Although almost 30% of the respondents had no Facebook profiles, of the people who had Facebook profiles, over 80% said they share a moderate amount of information (responded with #2 or #3).
This was higher than I expected. Considering the blog is read by professionals, they seem to be surprisingly open on this personal networking site. My guess is many of them don’t “open network” on Facebook, but I didn’t ask that question.
Everyone who responded had a LinkedIn profile, which surprised me a little, but I guess it shouldn’t since the blog is mostly read by professionals.
But here’s the catch. As the amount of shared information increased, the numbers dropped. This was a big surprise to me. If you have a LinkedIn profile, why wouldn’t you share your information there?
These are the scenarios I thought about:
- They don’t see the value of sharing information on their LinkedIn profile
- They don’t know how to use LinkedIn
- They only use LinkedIn as a repository of contacts
- They are very high level professionals and don’t feel they need to share info
- They have a misperception about LinkedIn (for example, they might think it’s only used by job hunters – I’ve heard this before)
I can’t think of anything else. My market research nerves are tickled by this and I’m tempted to start another poll but I’ll let the readers pitch in. Bring it on! What do you think? Let everyone know what you think of both the Facebook and the LinkedIn results.